Privacy Policy

Last updated: 12 November 2026

This Privacy Policy explains how Anthea Seafield Coaching collects, uses and protects your personal information when you visit https://www.antheaseafield.com, buy a digital product, download a free workbook, fill in a form, or get in touch.

I want this to be clear and straightforward. If anything is unclear, please email hello@antheaseafield.com.

1. Who is responsible for your information

The responsible party under the Protection of Personal Information Act 4 of 2013 (POPIA) is Anthea Seafield, trading as Anthea Seafield Coaching.

Anthea is a confidence and life coach based in Pretoria. Coaching sessions are also offered online, including via Zoom and Skype, to clients in South Africa and other countries.

2. Personal information I collect

I only collect information that I need to run the website, fulfil an order or enquiry, or send you something you asked for.

Information you give me

  • Free workbook forms: first name and email address, and an optional marketing consent tick box (this is left unticked unless you choose to tick it).
  • Contact and discovery-call forms: name, surname, phone number, email address, and your message. The Confident ME Programme sign-up form may also ask which programme dates you are interested in.
  • Shop checkout: first name, last name, optional company name, country, street address, optional apartment or unit, town or city, province or state, postcode, phone number, email address, and optional order notes. Checkout also includes an optional tick box if you would like emails with discounts and product information.
  • Product reviews: name, email address, optional website, and your review. You may also choose to save your name, email and website in your browser for the next comment.
  • Coaching and programme work: information you share in calls, emails, group sessions or a programme Facebook group, which may include goals, work or personal circumstances, and, if you choose to share it, information about your wellbeing.

Information collected automatically

When you use the site, the website and its tools may collect your IP address, browser type, device information, referring page, the pages you visit, and the date and time of your visit. This happens through essential website and shop cookies, and through Google tags described below.

Payment information

If you buy from the shop, payment is processed by Payfast. Card or other payment details are entered on Payfast’s secure pages. I do not store your full card number on this website.

3. Why I use your information

I use personal information to:

  • provide the website and keep it secure
  • send a free workbook you requested, and email you a copy
  • process shop orders, take payment through Payfast, and deliver digital downloads
  • answer enquiries, book a discovery call, and provide coaching or a group programme
  • create and manage a programme group, including a dedicated Facebook group where that is part of the offer
  • send marketing emails only where you have opted in, or where the law allows me to contact existing customers about similar products, always with a way to opt out
  • improve the website and understand how it is used
  • keep records required by tax and consumer law
  • handle reviews, complaints and support

If you buy the Anxiety Mental Health Journal, or you share health or wellbeing information during coaching, that may be special personal information under POPIA. I only use this to provide the product or service you asked for, or with your consent, and I do not use it for unrelated marketing.

4. Lawful basis for processing

Under POPIA I process your information only when I have a lawful justification. Depending on the situation, that may be:

  • Your consent, for example when you submit a form, tick a marketing box, or ask me to email you a free workbook. You may withdraw consent at any time.
  • A contract, or steps needed to enter into one, for example when you place an order, download a paid workbook, or take part in coaching or a programme.
  • A legal obligation, for example keeping tax and transaction records.
  • A legitimate interest, for example keeping the website secure, improving the shop, or responding to a message you sent me, provided this does not override your rights.

You do not have to provide personal information. If you choose not to, I may be unable to complete an order, send a workbook, or reply to you.

5. Direct marketing, opt-in and opt-out

I do not add you to a marketing list unless you opt in, or unless you are an existing customer and the law allows me to tell you about similar products or services.

On the free workbook forms, the marketing box is unticked by default. It reads that you would like to receive emails from Anthea Seafield with tips, resources and offers, and that you can unsubscribe at any time. At shop checkout there is a separate, optional box if you would like exclusive emails with discounts and product information.

You can opt out at any time by using the unsubscribe link in a marketing email, or by emailing hello@antheaseafield.com. I will stop marketing messages as soon as reasonably possible. I may still email you about an order, download or programme you already have.

I will not sell your personal information, and I will not share it with other organisations for their own marketing.

6. Cookies and similar technologies

Cookies are small files stored on your device. This site uses:

  • Essential cookies needed for the site and shop to work, including your cart, checkout session and security. These do not require a marketing opt-in.
  • Measurement and advertising tags through Google Tag Manager (container GTM-NSDZ6G9) and a Google tag (GT-PJ4R7H), which are also loaded with Site Kit by Google. These help me understand site use and may include Google Analytics or other Google measurement tools. Google may also set its own cookies.

This site does not currently show a cookie banner, and I do not currently use a Facebook advertising pixel on the public pages. If I add further cookies, tags or pixels, I will update this policy.

You can block or delete cookies in your browser settings. If you block essential cookies, the shop may not work properly.

7. Third parties and transfers outside South Africa

I use trusted service providers to operate the website and deliver services. They may only use your information to provide their service to me, or as their own privacy policies explain where they are an independent responsible party (for example, a social network you choose to use).

Third parties that are used on or in connection with this site include:

  • Payfast, which processes shop payments.
  • Google, including Google Tag Manager, a Google tag / Site Kit by Google, and Google reCAPTCHA on some forms (including the contact form) to help prevent spam and abuse.
  • MailPoet, which powers the optional marketing tick box at checkout and may be used to send emails.
  • Zoom and Skype, which may be used for discovery calls and coaching sessions.
  • Meta (Facebook and Instagram). I have public pages at https://www.facebook.com/Successclaritycoach and https://www.instagram.com/coach_anthea/. The Confident ME Programme may also use a dedicated Facebook group. If you follow, message or join those pages or groups, Meta’s terms and privacy policy apply as well.
  • Website and shop platforms, including WordPress, WooCommerce, Elementor and the OceanWP theme. The website is hosted by a third-party hosting provider.

Some of these providers are based outside South Africa, including in the United States or other countries that may not have the same data protection laws as South Africa. Where I transfer personal information outside South Africa, I do so in line with POPIA, including by using operators who are bound to process the information only on my instructions and to keep it secure, or where you have consented, or where the transfer is otherwise permitted.

Payment data is handled by Payfast on its own platform. Google reCAPTCHA may send hardware and usage data to Google to check that you are a genuine visitor.

8. Security

I take reasonable technical and organisational steps to protect personal information. These include hosting the site over a secure connection (HTTPS), access controls for the website, a shop setup that keeps paid files behind a purchase, and payment processing through Payfast rather than on this site.

No website or email service can be guaranteed as completely secure. Please keep any download links or account details you receive confidential.

9. How long I keep information

I keep personal information only for as long as I need it for the purposes above, or as the law requires.

  • Shop orders, invoices and tax records are kept for at least five years, or longer if South African tax law requires it.
  • Information needed to deliver a paid download or a programme is kept for as long as you may reasonably need access, and then for the record-keeping period above.
  • Marketing contacts are kept until you unsubscribe. I may keep a minimal suppression record so that I do not email you again by mistake.
  • Enquiries and contact-form messages are kept no longer than needed, and at most 24 months, unless they form part of a contract or a complaint that needs to be kept for longer.
  • Security and technical logs are kept only as long as needed for security and troubleshooting.

When information is no longer needed, I will delete it or de-identify it where I reasonably can.

10. Your rights

You have rights under POPIA. Subject to the Act and any lawful exceptions, you may:

  • ask whether I hold personal information about you, and request access to it
  • ask me to correct or update information that is inaccurate or incomplete
  • ask me to delete information, or object to my using it, in the circumstances set out in POPIA
  • withdraw consent where I rely on consent, without affecting processing that already took place
  • object to direct marketing at any time
  • lodge a complaint with me or with the Information Regulator

To use these rights, email hello@antheaseafield.com. I may need to confirm your identity before I respond. I will handle requests as soon as reasonably possible, and within the time POPIA allows.

11. Information Officer

The Information Officer for Anthea Seafield Coaching is Anthea Seafield.

You can contact the Information Officer by email at hello@antheaseafield.com or by phone on 068 589 9783. I am based in Pretoria, South Africa.

12. The Information Regulator

If you are not satisfied with how I handle your information or your request, you may lodge a complaint with the Information Regulator of South Africa:

13. Updates to this policy

I may update this Privacy Policy from time to time. The “Last updated” date at the top will change when I do. The current version will always be available on this website. If a change is material, I will take reasonable steps to let you know, for example by a notice on the site or by email if I have your address.

14. How to contact me

For any question about this policy or your personal information, please contact:

Anthea Seafield, Anthea Seafield Coaching

Email: hello@antheaseafield.com

Phone: 068 589 9783

Pretoria, South Africa