Terms and Conditions

Last updated: 12 November 2026

These Terms and Conditions govern your use of https://www.antheaseafield.com and any purchase of digital products or coaching services from Anthea Seafield Coaching.

By using this website, placing an order, or submitting a form, you agree to these terms. If you do not agree, please do not use the site or place an order.

1. Who I am

This website is operated by Anthea Seafield, trading as Anthea Seafield Coaching.

These details are provided in line with section 43 of the Electronic Communications and Transactions Act 25 of 2002 (the ECT Act).

I offer confidence and life coaching, free and paid digital workbooks, and related programmes. Sessions may take place online (including Zoom or Skype) and are available to clients in South Africa and other countries.

2. These terms and related policies

These terms should be read with the Privacy Policy on this website, which explains how personal information is collected and used.

I may update these terms from time to time. The “Last updated” date will change when I do. The current version applies to any new order or use of the site from that date. Changes will not affect a contract already concluded, unless the law requires otherwise or you agree to the change.

3. The website

I take care to keep the site accurate and available, but I do not guarantee that it will always be error-free, uninterrupted or free of harmful code. Content, prices and product descriptions may change without notice until you complete a purchase.

You agree to use the site lawfully and not to attempt to interfere with it, copy it for commercial use, or misuse another person’s information.

4. Products and services

Digital workbooks

The online shop sells digital PDF workbooks for personal development, including:

  • Goal Setting Workbook (R150)
  • Anxiety Mental Health Journal (R350)
  • Confident ME 28 Day Challenge (R150)
  • 5 Ways To Become More Confident (a free workbook, also listed in the shop at no charge)

These are digital downloads. No physical item is shipped. After payment is confirmed (or, for a free guide, after you submit the form), you will be able to download the file and, where the form or shop is set up that way, you may also receive a copy by email.

Free guides

Free workbooks, including 5 Ways To Become More Confident and Breaking Limiting Beliefs, may be requested through a form on the site. You will need to provide your first name and email address. Marketing emails are sent only if you opt in, as explained in the Privacy Policy.

Coaching and programmes

I also offer individual, career, clarity and group coaching, including The Confident ME Programme (a group coaching programme, currently advertised at R997). A programme may include live online sessions, a workbook, bonus materials, and access to a group space such as a Facebook group. Programme dates, format and what is included will be described on the relevant page or in a welcome letter after you register.

Discovery calls may be booked through the contact page. A discovery call does not oblige you to buy a programme or coaching package.

5. Prices and currency

All prices are shown in South African Rand (ZAR). The price payable is the price displayed at checkout at the time you place the order, or the price confirmed in writing for a coaching programme.

I may change prices at any time before you place an order. A clear typographical error in a price may be corrected, and I may cancel an affected order and refund any amount already paid.

6. Orders and payment

Shop orders are placed through the website checkout. You will be asked for billing details so that I can process the order and send your download.

Payment is made through Payfast, the payment service shown at checkout. Payfast may offer card and other payment methods on its own page. When you pay, you also agree to Payfast’s terms. I do not receive or store your full card details.

An order is an offer to buy. The contract is formed when payment is successfully received and I make the download available, or when I confirm registration for a coaching programme.

If payment fails, is reversed or is charged back, I may suspend access to the download or programme until the matter is resolved.

7. Delivery of digital products

Digital products are delivered electronically, usually straight after payment, by a download link in your order confirmation or your account email, and sometimes also as an email attachment or follow-up email.

Please check your inbox and spam folder, and keep the download link private. If you do not receive access, email hello@antheaseafield.com with your order details and I will help you as soon as I can.

You are responsible for having a device and software that can open a PDF.

8. Licence to use digital products

When you buy or download a workbook or other digital file, I grant you a personal, non-exclusive, non-transferable licence to use it for your own personal development.

You may not resell, share, publish, rent, sublicense or otherwise distribute the file, or any substantial part of it, or use it to train others as a commercial offering, without my prior written consent. You may print a copy for your own use.

All intellectual property in the site, workbooks, programme materials and related content remains mine, or that of my licensors. Downloading a file does not transfer ownership of the copyright.

9. Cooling-off rights and refunds

Electronic transactions (ECT Act)

For many electronic transactions, the ECT Act gives a consumer a cooling-off right of seven days. That right does not apply to certain goods and services, including computer software and similar digital content once the product has been unsealed, or once performance has begun with your consent.

Because these shop products are digital downloads supplied immediately, the seven-day cooling-off right under the ECT Act does not apply once you have started downloading or accessing the file.

Direct marketing (Consumer Protection Act)

If a sale is the result of direct marketing, the Consumer Protection Act may give you a five business day cooling-off right in the circumstances set out in that Act. This does not automatically apply to every online purchase you choose to make on this website.

Faulty or incorrect files

If a file is corrupt, incomplete or not as described, please contact me within a reasonable time. I will replace it or, if I cannot provide a working copy of what you bought, refund you. This does not affect any other rights you have under the Consumer Protection Act that cannot be excluded.

Change of mind after download

Once a digital workbook has been downloaded or otherwise accessed, I do not offer a refund for change of mind.

Coaching and programmes

The Confident ME Programme page currently states that the fee is R997 and that refunds are not granted, but that a participant who experiences a challenge may discuss it with the coach so that I can try to address it.

If a session or programme cannot run as planned because of my cancellation, I will offer a new date or a refund of the unused fee.

10. Coaching disclaimer

Coaching is an educational and personal-development service. It is not medical, psychiatric or psychological treatment, therapy, or a crisis service, and it is not a substitute for advice from a registered health professional, attorney or financial adviser.

You remain responsible for your own decisions, health and wellbeing. Results vary from person to person. Testimonials on the site are individual experiences and are not a guarantee of a particular outcome.

If you are in distress or need clinical support, please contact a qualified health professional or your local emergency services.

11. User reviews and communications

If you leave a product review or send me a message, you grant me a permission to use that content to operate the site and, if it is a public review, to display it. You agree not to post anything unlawful, defamatory or misleading.

12. Limitation of liability

Nothing in these terms limits or excludes any right or remedy you have under the Consumer Protection Act, the ECT Act, POPIA, or any other law that cannot be limited or excluded by agreement.

Subject to that, and to the fullest extent permitted by law:

  • the site and all digital products are provided as described, and I do not make other promises about fitness for a particular purpose, uninterrupted access, or specific results
  • I am not liable for loss that was not reasonably foreseeable, or for loss of profit, data or opportunity, or for any indirect or consequential loss
  • where I am liable, my total liability arising out of a purchase is limited to the amount you paid for that product or service

I am not responsible for the content or availability of third-party sites or tools I link to, including Payfast, Zoom, Skype, Facebook, Instagram or Google.

13. Events outside my reasonable control

I am not responsible for delay or failure to perform caused by events beyond my reasonable control, including communications or hosting failures, payment-network outages, or illness. I will take reasonable steps to keep you informed and to resume the service as soon as I reasonably can.

14. Personal information

I process personal information as described in the Privacy Policy. By using the site or placing an order, you confirm that you have read that policy.

15. Complaints and disputes

If you have a complaint, please email hello@antheaseafield.com first so that I can try to resolve it with you.

If I cannot resolve it, you may have the right to approach the Consumer Goods and Services Ombud, the National Consumer Commission, or the small claims court. Privacy complaints may also be made to the Information Regulator, as set out in the Privacy Policy.

16. Governing law

These terms, and any dispute or claim arising out of them or your use of the site, are governed by the law of the Republic of South Africa. Subject to any rights you have to use another forum, the courts of Gauteng, South Africa, will have jurisdiction.

17. General

If any part of these terms is found to be unenforceable, the rest will continue to apply. If I do not enforce a right at a particular time, I may still enforce it later. You may not transfer your rights under an order without my consent. I may transfer my rights and obligations to another person who takes over the business, provided this does not reduce your rights.

18. Contact

Anthea Seafield, Anthea Seafield Coaching

Email: hello@antheaseafield.com

Phone: 068 589 9783

Pretoria, South Africa